Four elements of Business Cards

Promotion of any business starts with its employees. The first impression which gets reflected from the employee of the organization is vital aspect for the growth of business. One of the important influencer of this first impression is the business card.

That is why, start ups, micro businesses must have to carefully look into the aspect of presentation of these business cards.

Business cards are an essential part of every entrepreneur. The employee or the entrepreneur himself have to share this to the a potential customer. This is the first official document that stays with potential customer, stakeholder of the respected industry and so on. Ultimately, this small card carries company’s image with itself. If the business card is shared by a sales person, it can lead to new sale for the company. But in this whole issue, effectiveness of the business card is really sensitive. And it can only be effective if they are better than others out there.

Let us go through the process of designing your business card, step by step.

1. Determining the goal of business card

   There are certain questions, an entrepreneur must have to answer while designing the business cards. These questions are: Are you simply trying to introduce yourself and your business? Are you trying to gain an advantage in a competitive market? Whatever your goal is to make your new business card, always remember to stick with it. Business cards do not only represent name and contact information anymore, they can also reflect the business focus, vision. So it is advisable, that an entrepreneur must have to be bold when he /she think of the business goals.

2. Decide what your business card will say

Once the overall business strategy is clear. Decide the content which will be included on the business card. In this, it is advisable to have a discussion with like-minded people, they could be the senior employees of the company. Some suggested content on the business card could be; write your business slogan on the card. If you are offering incentives to new customers, put the incentive right there on your business card! You can even put special offers or coupons on them. All this will influence the receiver of the card.

3. Look around, analyse the market competition

The worst thing you can do is take this design straight to the business card printing company you have chosen and have it done up. The results may not be very encouraging. First, look around at some sample cards or at the cards of your competitors. You want to make sure that your cards are unique. At the same time, you want to make sure that your cards are not so “out there” that they will distract the customer.

So evaluate your design for a few days before you commit to it.

4. Follow the trend

One suggestion or hint to produce an effective business card is by doing away with the same old way of -black and white business cards. Coloured business cards with creativity in them, are significantly more effective. Moreover, do not worry about the extra cost. Business card printing is not that expensive anymore, even for colour business cards, and the increased profits you will see make it well worth the expense.

Small Enterprise India

Monday, 12 September 2011 14:40